Spend milestone
Spend $50 this month, save 15%
Triggers when a guest hits $50 in monthly spend. Code auto-generated: ANA15 (unique per guest). Expires in 14 days.
Grow repeat orders · Marketing automation
Offer codes that know when to fire.
Generate custom promo codes tied to real guest behavior — monthly spend thresholds, lapse windows, birthday milestones, menu categories. The right offer reaches the right guest automatically. No CSV exports. No marketing consultant required.
Included at $0/month with Labrador Payments · No multi-year lock-in
Spend-triggered offers
Seven ways to make guests come back.
Pick a template, tune the trigger, press go. Labrador sends the code to the right guests at the right moment — over SMS, app, or email.
Win-back
Haven't seen you in 30 days — 20% off
Triggers when a guest's last order is 30+ days ago. Offer auto-sent over SMS. If redeemed within 7 days, their account gets flagged as "recovered."
Birthday
Happy birthday — free entrée
Triggers 7 days before birthday. One-time use. Claim window: 14 days around the date. Perfect for party bookings.
Category-based
Try our new salads — $5 off
Triggers for guests who've never ordered from the Salads category. One-tap SMS with a deep link to that section of your menu.
Off-peak
Tuesdays only — 10% off
Triggers once per week on Tuesday at 11am. Sent to guests within a 5-mile radius. Valid same day.
Referral
Bring a friend, both save $10
Guest shares a code ANA-BFF; the friend gets $10 off, Ana gets $10 on her next visit once they redeem.
First-timer
Welcome to the neighborhood — 20% off
Triggers on a guest's first order. Code valid 30 days. If they come back once, they get added to the main marketing list.
Custom
Anything you can describe
Build your own: combine spend thresholds, item categories, visit frequency, time-of-day, weather, day-of-week — all in a visual builder. If it's a rule, we can fire on it.
Inside the builder
Generate a code in 30 seconds.
rule: when.monthly_spend >= 50
reward: discount(15%)
channel: SMS (owned number)
code: ANA15 · unique per guest
window: 14 days from issue
attribution: auto-tracked in Labrador POS
Save the rule. It fires automatically — forever — until you pause it.
Capabilities
What you get.
Spend-behavior triggers
Weekly, monthly, lifetime, or custom spend thresholds. Fire a code automatically the moment a guest hits the number.
Lapse detection
Win-back codes auto-send to guests who've gone quiet for 14, 30, 60, or 90 days. Your choice, your copy.
Birthday + anniversary
Automatic birthday offers. Member-anniversary rewards. Zero admin, zero missed occasions.
Category nudges
Push a new menu section to guests who've never tried it. Target one item, one category, one daypart.
Live attribution
Every redemption tracked in the POS. See exactly which rule drove which dollars. No guesswork.
Unique codes per guest
Prevent code-sharing. Each guest gets a personal code tied to their loyalty account and redemption rules.
+31%
Redemption rate vs generic coupons
$18.40
Avg. revenue per triggered offer
30s
To build a new rule
0
Manual sends required
Related solutions
Works beautifully with
Questions, answered
Custom Offers FAQ
SMS marketing is the broadcast — send a message to a segment. Custom Offers is the automation — a rule fires when a specific guest hits a specific behavior. One-to-many vs. one-to-one-at-scale.
Loyalty is always-on: every dollar earns points toward free gift cards. Offers are event-driven: "Spend $50 this month, get 15% off." Most operators run both — they reinforce each other.
Both. Codes validate at the POS, at the kiosk, at checkout on the website, and at checkout in the app. One code, every channel.
No. Unlimited offer generation is included at $0/mo with Labrador Payments.
Anytime. Pause, edit, or expire any rule from the dashboard. Existing codes in guests' hands keep working until they expire per the rule.