Owned numbers
Two-way text from a local number your guests recognize. Not a shortcode, not a marketing vendor.
Grow repeat orders · The only channel your guests actually read
Text your guests back.
98% open rates. 45% click-through. Owned numbers that let you two-way text. Every order in your restaurant becomes a marketable guest, automatically.
Included at $0/month with Labrador Payments · No multi-year lock-in
Capabilities
What you get.
Auto-segmentation
Guests segmented by visit frequency, avg check, last order, favorite items — no manual tagging.
One-tap campaigns
Compose, preview, send — done in under a minute. Templates for every occasion.
Triggered flows
Welcome new guests, win back lapsed ones, celebrate birthdays — all automated.
TCPA-compliant by default
Opt-in flows, STOP handling, carrier registration — we take care of the legal plumbing.
Revenue attribution
See dollars generated per campaign. Not opens and clicks — actual revenue.
By the numbers
Built to move the needle.
98%
Open rate
45%
Click-through rate
12×
ROI vs. paid social
0
CSV exports required
Part of the stack
Plays nicely with the rest of Labrador.
This isn't a bolt-on. It's built to share one menu, one guest list, and one dashboard with the other twelve systems.
- Guest list grows automatically from POS, online, and kiosk orders
- Campaign links deep into ordering with pre-filled menu items
- Loyalty status and rewards accessible by text
- AI phone attendant texts the menu on request
- Attribution traces every campaign to specific orders in the POS
16
systems, one login
Everything integrated by default.
Related solutions
Works beautifully with
Questions, answered
SMS marketing FAQ
Yes — TCPA and state law require explicit consent, opt-out handling, and identification. Labrador handles all of that for you by default, and our consent flows are attorney-reviewed.
Those are horizontal SMS marketing tools with restaurant add-ons. Labrador is built around your menu, your POS, and your guest list — and it's included at $0/mo, not a separate $168/mo subscription.
Yes. Owned local numbers support two-way SMS. Your team can reply to customer questions directly from the dashboard or their phone.
Most operators see $8–$15 of revenue per sent SMS in their first month, depending on offer and audience. We'll help you benchmark yours.